Custom Insights Report

The Higher Ed Buyer Intelligence Report

A Strategic Brief for EdTech Marketers & Sales Teams

If you’re trying to sell into higher ed, your buyers aren’t ignoring you—they’re just not hearing what they need to hear.

This free report breaks down the real questions enrollment leaders are asking about edtech tools—so you can stop guessing and start building marketing that earns their attention.

What’s Inside:

• The 7 categories of questions enrollment leaders ask (based on research from Reddit, LinkedIn, Quora & real sales convos)
• Direct quotes from VPs of Enrollment and Admissions decision-makers
• Actionable tips to align your messaging, timing, and outreach
• Why trust ranks low in the data but shows up everywhere in the decision

This report is built for:

• Early and growth-stage edtech companies trying to break into higher ed
• Sales and marketing leaders frustrated with long cycles and low response rates
• Founders who want their team speaking the buyer’s language—not just the product roadmap

Why it matters:

Higher ed doesn’t buy like other markets.
Budgets are locked in early.

Trust is built slowly.

And if your message sounds like every other vendor, you’re already behind.

📥 Download the report now and start building a smarter go-to-market strategy that meets your buyer where they are—before someone else does.